There is a tight list of countries with dishes bearing “international cuisine†status, with the French and the Italian battling for top position. And sadly, our very own Filipino cuisine falls short in terms of popularity to even qualify for a place in the top 10. But the Sooo Pinoy food campaign is determined to change just that.
Pioneered by Unilever Food Solutions in 2010, the Sooo Pinoy: Promoting Filipino Cuisine 
campaign advocates to finally put the Philippines in the cuisine map by increasing buzz and appreciation of our local dishes.
Last year, with an online voting contest, they led the search for the best Pinoy Dish with the “Sinigang na Hipon†emerging triumphant. And for 2011, the Sooo Pinoy campaign is now geared towards naming the best food establishments serving the best Pinoy dishes nationwide.
To get the word out about their new project, Unilever Food Solutions organized the Sooo Pinoy Food Tour, inviting 15 bloggers to a one-of-a-kind food trip aboard a WiFi-enabled bus around various food places in Metro Manila. Thankfully, I was part of the lucky bunch who got to participate in the event.
Everyone met up on June 11, 2011 at Adarna Food & Culture along Kalayaan Ave. in Diliman, Quezon City, the first stop in our food tour where we also had quite an unforgettable lunch prepared by executive chef and owner Giney Villar.
For a chef her age, it’s very awe-inspiring that Chef Giney has taken a brave move of ignoring what the market dictates to earn easy money, like going for Italian or American food. Rather, she chose to start a restaurant business with aims of preserving and promoting the gustatory excellence of Filipino cuisine.
Lunch began with one of Adarna’s best-selling dishes, the Seafood Special (P485, pictured below), a mix of shrimps, scallops, and squids with several veggies all cooked in a tomato-based stew. I don’t usually get allergies when eating seafood. This time I did, possibly ‘cause of the scallops, but I think this delicious dish was worth a day of scratching. 😀
Continue reading Sooo Pinoy Food Tour First Stop at Adarna Food & Culture
