The rapid growth of social media has made it common for unique and innovative ad campaigns to appear on a regular basis. Hiring an advertising agency, with an emphasis in social media outreach, is a crucial make or break for your brand.
Some of these have been hugely successful, and some not so successful. Due to the constant evolution of social media platforms, however, testing and tweaking any campaign is always essential. Let’s take a look at three social media campaigns that have created a real stir.
1. ‘Do Us A Flavor’ – Lay’s
Lay’s the popular chip maker, created a great crowd sourcing campaign as part of their 75th anniversary. Through a highly successful interactive campaign, they offered people the chance to create a new flavor for their potato chips.
Followers were given the chance to submit their own flavors via their Facebook page, with a couple of well known celebrities – Eva Longoria, and Michael Symon – choosing the winners. Not only is this a great way to create crowd interaction, but it gave the winners either $1 million as first prize, or 1% of the total sales of the new flavor over 2013 – whichever turns out to be bigger.